As a creative director, I am constantly looking for ways to streamline the concepting process and quickly generate results. One approach I am exploring is using AI-generated artwork to generate a variety of ideas and inspiration for a team to work with. AI-generated artwork has the potential to save time and provide a fresh perspective on creative projects, which can be especially useful when trying to come up with new ideas or solve creative challenges.

Prompt refinement process

Final result after some photoshop work

In order to get the best results when using an AI image generator like DALL·E 2, it may be necessary to use proxy objects as stand-ins for the real product. This is because the AI is not able to understand the concept of a specific product and may struggle to generate a realistic image without some guidance. By using proxy objects that a similar to our final product, we can provide the AI with a clear reference point to work from and ensure that the generated image is suitable for editing in Photoshop.

VELO Tropic Breeze

VELO Urban Vibe

VELO Polar Mint

As AI continues to become more prevalent in the creative industry, it is essential for professionals to be familiar with its capabilities and understand how to leverage it effectively in their work. AI-generated artwork has the potential to revolutionize the way we approach creative projects and it is important for professionals to understand how to use it to their advantage.


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