Janes is an intelligence business with over 122 years of history of working with partners in the defence industry, national security and government. As head of creative, I acted as the principal brand guardian and provided leadership on brand and creative services for Janes globally. Formulating the creative strategy for the business and providing guidance on all creative touch points including design, UX, print, video, and motion graphics. I joined at an incredibly exciting time for the business, guiding Janes through a complete rebrand and shift to a digital-first approach.

This page covers a tiny sample of the creative works I oversaw during my tenure at Janes.

Print

Print brand guidance and advertisement design

Print advert series covering all four of Janes key titles. Copywriting, artwork, and layout.

Video

Short form promos

Long form content

UX

I joined Janes to help guide them through a total rebrand and shift to a digital-first approach. This presented an exciting opportunity to lead a comprehensive overhaul of the company’s website, including a new layout, updated imagery, and refreshed copy. I believe that this effort was crucial in helping to establish the company’s new brand identity and ensure that it was effectively communicated to their key clients.

Deck building

Insights

I carried out an extensive test project to secure the role at Janes, some extracts of which I have shared below. This test was carried out before we launched our rebrand campaign, as such it features the previous Janes branding.

THANK YOU

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